Neerav
Tomar,
Chief Operation
Officer,
Infinity
Optimal Solutions Private Limited.
Greetings of
the sports season!
Here at IOS, it is always the season of sports. With delightful
progress in almost every field of sport, we at IOS are in the game as ever. I’m proud to announce to you that, over the
days we have been successful in our motive to mould and direct India’s best
towards world class excellence. With the heroic success of our Indian Hockey
team at the Sultan Azlan Shah Cup recently, our talent have proven that they
deserve no less than being recognized as world class talent. We are also proud
to have managed boxing talent like Mary Kom who will represent India while
welcoming the debut of Women’s Boxing in the historic Olympics. With such enormous progress in the country’s
participation in international events, the celebrity endorsement market has
witnessed an unusual boost in advertisers wanting to have their brands endorsed
by these new-found heroes. Why?
Well, Why not?
According to industry analysts, Sports branding in
India is seen expanding its horizon past various paradigms. Sports persons who
relied on limited endorsements and media attention are now able to command
their end of deals. Bollywood/Cricket celebrities who used to manifest
endorsements on city hoardings are today replaced by sports personalities. Sports
personalities like Saina Nehwal and Vijender Singh are huge on this front.
Saina Nehwal has bagged several endorsements like Airtel, Emami Ltd and Deccan
Chronicle. Star players of the hockey team endorse brand Mansion House, among
many. Sports personalities like Gautam Gambhir, Mary Kom, Vijender Singh, Saina
Nehwal and Sushil Kumar have followed Amitabh Bachchan to be brand endorsers of
Emami Ltd. Such deals with big-shot companies catapult our new-found talent
into the club of the leading brands and also enhance their brand equities. After
making the nation proud in several international events, these sports
personalities have now been accommodated in the big league of sports
endorsements.
Also by doing this, the brand manages to attract a
fair amount of people who’ve recognized the potential of this new talent and
extend their support. The brand thus, garners new consumers and toggles a new
trend.
Be it a new trend or the need of advertisers to tap
the potential of a new market; our talent are in demand by advertisers waiting
to get their brand endorsed. Crossing the conventional boundaries of cricket, this trend will serve the needs of the new
faces of talent in India. Not only to get them attention, but to get them the
support and encouragement they require making our nation proud. With the golden
event dawning, it’s the time for victory, the time for champions.
Driven by the same passion that drives our talent, we
at IOS are constantly promoting and exhibiting Indian talent in pursuit of
maintaining the love, passion and diversity of sports in India. IOS is where talent is.
- IOS Sports and Entertainment
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