Hockey in the Mansion.

We are proud to announce that our star hockey talent Sandeep Singh, Sardar Singh, Shivendra Singh and SV Sunil will now be endorsing the brand Mansion House.

In a press conference held on May 10^th in Mumbai, Tilaknagar Industries Ltd introduced the IOS star players as its brand ambassadors. This tie-up managed by our team also strengthens and represents our support towards the Indian National Hockey team and their quest for victory in the upcoming London Olympics. It also represents the shift in attitude of corporates towards unappreciated talent, which always has been favoring cricket stars.

Keen to achieve victory in the upcoming Olympics, our players have been receiving support from many brands and companies for the same. The players' incredible energy in the Olympic qualifiers gathered us many endorsement offers- one of which was Mansion House.

According to the Deputy Managing Director of TI, Mr. K. Lakshmi Narsimhan, the brand Mansion House is based on the theme of ‘Have Courage’ and this spirit was strongly emphasized by Indian Hockey and its players. Their remarkable courage in the Olympic qualifiers proved a natural synergy between the players and the brand. 

Inspired by our team’s dedication and the players’ talent, TI took a step that was long due. This was the first time Tilaknagar Industries Ltd engaged with sporting celebrities to endorse their brand. This move marks the beginning of the phase of aggressive marketing for the 79-year old company that witnessed a robust growth in the last seven years. TI’s turnover rose from Rs. 50 crore in 2005 to Rs. 1100 crore in FY 2010-11.

In this press release, Mr. K Lakshmi Narasimhan also said that it was TI’s long term commitment to promote not just sports stars, but also unrecognized sports persons and they were thrilled to do so.

Arjuna award winner and IOS talent Sandeep Singh said that he was encouraged by TI’s support to the team. He said that this kind of support would help the growth of our national game. Sports persons are dependent on corporate sponsorships and as money starts flowing into the game, more youngsters would be encouraged to take up hockey full time.

 Mr. K Lakshmi Narasimhan concluded by saying that TI will always stand committed to promoting sports and will step up these promotional activities in the foreseeable future.

We thank Tilaknagar Industries Ltd. for their support towards promoting talent.

                                                                                           - IOS Sports and Entertainment.